Are You Building an Empire or a Pop-Up Shop?

I want to talk to you about whether you’re building an empire or a pop-up shop. I get this a lot when I'm at speaking engagements or when my clients say things like, "Oh, it takes so long," or, "I just want to quit.”

If you’re thinking, "Oh I've tried this, and I just want to quit," you're creating a pop-up shop.

If you’re thinking, "Okay, so business has highs and lows," which it does, then you are creating an empire.

Now what would you rather? Create a pop-up shop, make some quick cash, and then be back to square one again? Or would you like to create an empire that you can live off and live in for the rest of your lives? It's up to you.

I'm thinking most of you think that a pop-up shop will probably solve your problems right now and bring some money in. Awesome. But, creating pop-up shop after pop-up shop after pop-up shop is very exhausting. It's much better to create the empire and stick at it.

The lesson from today is to make sure that you stick at your bread and butter. That you know that business goes like this the whole way and that some days are going to be great and some days are going to suck, but if you're building an empire you're going to stick at it.

You know what? I believe in you so believe in yourself, too. Remember, you're only one sale away from the rich and relaxed lifestyle.

P. S. Prefer videos? Catch up on all my latest biz tips by subscribing to Money Penny TV on Youtube!  https://www.youtube.com/channel/UCQDZNM5VR7PYIkE5LY21KQQ ]

P. S. Prefer videos? Catch up on all my latest biz tips by subscribing to Money Penny TV on Youtube!  https://www.youtube.com/channel/UCQDZNM5VR7PYIkE5LY21KQQ ]

Write subject lines that people will open

Today I want to talk to you about email subject lines that get opened. Now, the very fastest way to create a whole list for yourself is to go through the emails that you've opened because 9 times out of 10 you have been your previous client before.

So, if you're opening those emails, then those subject lines clearly worked for you and they will work for your ideal client. Sound really simple, right? Spend the time. Go back through all of the emails that you've opened up, and what it was that got you to open those emails. What was the thing?

I'm going to let you on a secret. It's suspense, curiosity. Those are the things that are human nature that make up open things up. That's why when you give a gift to someone or a present, you wrap it up. It creates the suspicion, the curiosity, and it makes us want to rip it open.

Okay. So make sure that when you're writing you email subject line you create curiosity, you might do a surprise, and you want to stand out from everyone else. So, no long-winded email subject line. Keep that for the inside of the email. Just a little synopsis usually using their name also helps or some sort of emoji. Emojis have really great open rate now and are available in most CRM systems to use in the subject line as well.

So make sure you hit that curiosity point. Make sure it stands out in the emails. Americans on average get 136 emails a day, so you need to stand out with curiosity. So think about what you've opened before and use those as subject lines moving forward.

Subscribe and see more here on Money Penny TV 

And remember, your only one sale away from that Rich and Relaxed lifestyle.

Have your guess...

So have you guessed the big whopper of a secret I have to tell you? 

.....

Take a guess - 
(there are prizes for the right answer too)

A. I'm moving countries...

B. I'm having a baby...

C. I'm going to work with men too...

D. I'm getting a tattoo...


While you're mulling over the answer so you get a prize (you need to click the link to see if you're right)....I want to let you know that life as a child wasn't always easy. Although Mum was at home as a farming entrepreneur (see yesterdays email if you're a bit lost here) and I got to see the up side of doing your passion. 

I also saw the down side of being an entrepreneur. 



My Father went bankrupt at the age of 5. 



He was a helicopter pilot, OBE from the Queen for Search and Rescue and a serial entrepreneur with an appetite for high risk.

I remember hiding in the bathroom as our house was repossessed -- someone was banging on the door and after that everything changed. 

From that moment on, I realized a few things about money: I never wanted to be in this place again, I wanted to make my own money, I wanted to be able to live the life that I wanted, and I wasn’t going to repeat my family patterns. 

As I grew up, I was reminded of that lesson again when he defaulted on my private boarding school payments and then again when he failed to pay my Masters Degree fees at Uni.

I knew when I grew up to be a big girl (when do you become a big girl anyway?!) I wanted to be able to depend on my money and have stability and freedom in my life. 

I was sick of money being fleeting and never knowing what was around the corner. 

Although I graduated with a Masters in Science I ended up in a Sales Manager role. After all, I had to pay that Master degree off that my Father failed to pay!

Everyday at work was like being in a candy store! 

Sales lit something underneath me, it spoke to that little girl who wanted to have a positive relationship with money, to not be in fear mode and to finally break free. 

It also spoke to the achievement and driven side of me. It was some of the best days of my life; fancy cars, 6-star resorts during conferences and world wide travel. Meeting exciting people and changing lives. 

What I’ve realized from over 18 years in sales and millions of dollars sold that making money isn’t difficult and there’s more than enough for everyone. 

Trust me, that’s not something I believed when my dad defaulted on my school payments or I was up to my eyeballs in debt, but it’s true. 

Now my mission in life is to support women like you in knowing there’s a different way. You can run the business of your dreams, build relationships to convert cold traffic into dream clients. Have the luxuries you want and not feel nervous or sleazy when you get on a sales call.

You too can have the Rich and Relaxed lifestyle. 
 

Big love,

P.S. I know this amazing German lady - Christine. She is a sales queen and is holding a Summit starting soon. I was lucky enough to be asked on as a guest. Boy we could have talked for hours...if the time difference wasn't 13 hours! (I'm ahead - counting that as a win 🤪). 
She has attracted a high calibre of ladies (I was impressed), so if you want xx free masterclasses then jump on this link and register. http://bit.ly/joinPenny