We're going to talk today about tips for getting professional photos taken so that you don't look like Barbie, and you look like you.
Let's be honest, out there, there are a lot of photos where they're completely made up, completely fabricated, not really a true reflection of what's happening in your business.
The downside of that is that when people start to work with you, they actually get a false representation on the front end. Then when they come to work with you, it's a little bit less than what they thought. We don't want that, right?
Tip #1: Choose locations that you’re familiar and comfortable with, and that you actually work in. They should also represent where your clients aspire and dream to be. That's really important, because you're selling a vision. It doesn’t matter whether you've got products or services, you're always selling a dream.
Tip #2: Your clients want to see themselves in the situation. It's very important that if you do coaching or yoga or health and fitness or any type of wellness, that you have another person there and you actually have some photos with that other person in them.
What that means is when they come to your website, a potential client can actually see themselves sitting across the table from you. You might do stuff on Zoom; that's totally fine, but you are creating a picture of the relationship that you form with your clients.
Tip #3: Go through your wardrobe, pick the clothes that you enjoy or the color palettes that you enjoy, because you naturally have already chosen what you like. Then it's much easier to wear those colors and feel really, really lovely in them.
Now I don't say to pull out the baggy jeans that you've always loved wearing. Definitely treat yourself to some nice, sharp new clothes, and don't wear them before the photo shoot. Make sure that they are nice, straight-off-the-rack, and steamed.
Tip #4: You want to look professional, but you also want to look comfortable in your own skin. You don't want to be wearing stuffy, tight suits. If you hang around in yoga gear or Patagonia tops, and you spend most of your time like that, you still want to look professional in the attire or the style that you embrace.
Don't be afraid to own that. Don't look at other people's websites and think that you have to be standing in front of the Eiffel Tower to have branding photos. That is not true, whatsoever. You can create yourself.
Remember, you're only one sale away from that rich and relaxed lifestyle, so enjoy it.
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