Why you should always do market research

Today we're talking about why you should always do market research.

Now, when I first started, market research sounded dull—super boring. During my corporate years, we had people who used to go and do the research for us. They would create new products, and we'd go out and sell them.

Doing market research yourself is very important, though, and I learned that the hard way. I created something that I thought I could teach, that I thought had value, and that I thought the market would want.

Uh-uh. They didn't want it, and I only sold one person into this program. So I spent hours, and hours, and hours, and hours creating this program. Days, in fact—and I only sold one person into it. Not exactly the rich and relaxed lifestyle.

What I want you to do is focus on finding out what your ideal client wants right now—not what she needs, but what she wants—because people buy what they want, not what they need.

I want you to spend a lot of time finding out exactly what it is that your ideal client desires, where she is right now—because that’s where you need to meet her—and take her on that transformation.

Then, think about the skills and the way that you can help her move from where she’s stuck, to where she wants to go. Create a program around that. You’re going to make a lot more sales and have a lot more time to be relaxed if you do it this way versus the other way around, which is creating and then trying to force people into what you've created.

So, I hope that really helps you today. And if you need help with creating that new software or any other online stuff, make sure that you explore the options at pennycomins.com. We can help you out.

Remember, you’re only one sale away from the Rich and Relaxed lifestyle.

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