Marketing

44. How to survive when your big launch fails with Amanda Daley.

44. How to survive when your big launch fails with Amanda Daley.

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You had it planned out for months, sleepless nights and countless cups of coffee and finally, your big launch happened.

But….

The turnout was low and the conversion not what you expected or needed to pay the bills!!

This is devastating and you may want to call it quits right now. Yet somewhere inside you know you have to show up if you want your business to work.

In this episode, Amanda shares how you can make that comeback even when things did not go as planned.

You had it planned out for months, sleepless nights and countless cups of coffee and finally, your big launch happened. But.... The turnout was low and the conversion not what you expected or needed to pay the bills!! This is devastating and you may want to call it quits right now.

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

"You don’t have to burn out to build a business, the more you work on you health the more you business thrives.”

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You’ll blow your mind in this episode with this….

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[9:41] “I am aware that people have a buying cycle. If they're not ready to buy now, I'm never going to be pushy. I'm never going to push that sale because that will likely be my next client cycle.”

[18:04] “You need to get your processes in order before you scale. I've had to learn to break that down in myself. What are you really doing? What are the steps?

[19:53] “A lot of my clients that come to me and are like, oh, I'll just outsource it. But I really try and encourage them to learn the process themselves first, because one, you might actually enjoy it. And two, when people are trying to pull the wool over your eyes, you know how to take the reins if you need. And who knows…you may actually love it.”

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LINKS :

Follow Amanda on Instagram:
@amandajanedaley

Don’t miss out on Amanda’s Free 25minute Online Masterclass on Magnetic Marketing here

If you loved hearing from Amanda and I today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

JUMP IN TO THE BE, DO, HAVE FREE TRAINING HERE >>

BE DO HAVE with Jim Fortin

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

31. How to Use Your Chakra's to Grow Your Business

31. How to Use Your Chakra's to Grow Your Business

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I have known todays guest for over 4 years now. We've hung online and in person in Santa Barbara. I have always been in awe of her passion, business skills and friggin SEXY IG account. How is she so god dam cute?!

So when she said yes to be on the Poddy I just knew you'd want to hear all about how to have growth and momentum in your business by understanding and using your chakra energy.

Amber-Lee Lyons is on FIRE on this episode where she drops some hard truths and highlights it is the woo with the doo to get ahead in the online space!

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“I am a Wealthy Woman”

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Get ready to be centered and a few truth bombs to kick you up the butt in this episode….

[14:52] What does a $6k launch have to do with the worst time in Amber's business?

[17:05] Amber shares how to shake the bad day feeling. You know those kind of days - where you spill your coffee and then the rest of the day is a write off! Well, tune in to see how to buck this and keep having the good day you deserve.

[20:57] I loved how Amber shared how to use your desires as the North Star in your life - that GPS to get what you want. I'm using it right now.

I especially loved what Amber-Lee wanted to tell her younger self - it’s OK to slow down and look after yourself. I say this as I have a mega tight chest and am a day late in producing this episode. So, it’s a daily lesson for all….and BREATH!

LINKS :

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Follow Amber-Lee on Instagram: @chakragirlco

Take Amber-Lee’s quiz here to find out what chakra block is holding you back from living your best life >> Quiz

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Amber-Lee today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

30. Do this to stand out online!

30. Do this to stand out online!

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This guy blew me off my chair when he leapt on stage (think Tiger from Winnie the Pooh) at Funnel hacking Live. I was a bit worried how his energy would transpire on the podcast….But I didn't need to worry - Steve Larsen ROCKED the mic!

Steve worked at Click Funnels after begging for a job, he did EVERYTHING that was asked of him and more. Being super dedicated helped him rise to the top and be one of Russell Brunson’s TOP funnel builder.

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“The things that I get done today will dictate what I'm able to get done tomorrow.”

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Get ready to be gently brushed with these strokes of genius….

[07:51] How to create noise the easy way - this was a real revelation to me and seemed soo obvious when Steve said it - doh!

[10:21] How to find your people in the big oceans of the online world. It's not what we've been taught int he past - this is something I wrote down too!

[16:07] The rest of the interview we talk about the 3 hats you need to wear as an entrepreneur. Steve goes in to how he had 34 failed funnels, yet built 17 $million+ funnels while he was at Click Funnels...he reveals what the difference was and how he's made those changes in his own business.

This episode made e really think about how being seen can actually be really easy. Attracting your ideal clients when you’re playing in the right ocean riding the right wave is actually easy and full of joy. So get in to it!

LINKS :

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Follow Steve on Instagram: @stevelarsenhq

Check out Steve on his Facebook Page too.

Connect with Steve on his website and grab some resources: stevejlarsen.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Steve today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!

22. No clients, no problem. How to use this extra time to ensure sales.

22. No clients, no problem. How to use this extra time to ensure sales.

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This lady oozes confidence and that's what makes her so successful in selling her high-ticket services. She even believes that having no clients isn't something to stress about, it is a blessing in disguise! More time to market and get your sh*t together she reckons. So many gold nuggets in this episode you do not want to miss.

SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“Elevate their experience, even though you serve small businesses, it doesn’t mean you have to give small service.”

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You’ll blow your mind in this episode with this….

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Ashley knows what she's worth! And from this understanding she runs her business and her team. She isn't afraid to ask for the $$$ because she also knows that what her clients are getting is nothing short of the best.

[02:53] I'm always thinking about creative strategies to reengage our current clients and also bring in new clients because there's typically a lot of opportunity with the current clients that you have. So a lot of what we do after we get a client is okay, what all can we learn about them? And how can we automate client touch? So we want to know all their birthdays. We want to know their anniversary. We want to have it automated so that they get a card from us in the mail or something.

[06:27] A lot of people give up too soon. So we'll try something for a month and we won't get any clients. And we're like, Oh, well then I have to switch course. No, you have to be consistent. And in the online space, it's a lot of coaches and entrepreneurs that pop up every day. So people don't really know if you're legit, unless you dig in deep and keep putting out content every single day. If you're not getting clients, that means you have more time to market

[11:14] It's gonna pay off, just keep your foot on the gas. Because if you make $1, you can make a hundred. If you make a hundred, you can make a thousand, you make a thousand, you can make a million. It's just a matter of the different strategies you implement at each level of the makeup.

When you're just starting your business, the hardest thing to do is to take yourself out of that mindset of desperation. You cannot sell from a desperate place. No one is looking to hire as service provider that's desperate. So the sale, all of that doesn't work because if I'm hiring you, it's because you have something that I don't have. You have something that I want, whether it's legal services, knowledge or anything else. But if you're selling from a place of desperation, I can't see the solution.

Penny Elliott Podcaster

LINKS :

Follow Ashley on Instagram: @theashleynicoleshow

Get Ashley’s freebie - Trademark Training

Connect with Ashley on her website: ashleynicolekirkwood.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Ashley today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!


20. Pinterest, your new goldmine?

20. Pinterest, your new goldmine?

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Been called a Spitfire by Barack Obama herself, Monica is anything but quiet and a pushover. She gained the interest of the White House because of her blog where she shared her outrage about the horrible laws America has when it comes to maternity leave.

If this shows anything it's that Monica will leave no stone unturned to make waves in the area she's passionate about. Lucky for us, her interest has shifted to the power of Pinterest to drive sales in your business, and she's sharing her expertise with us today.

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SUBSCRIBE HERE >> ITUNES | SPOTIFY | STITCHER | YOUTUBE |

“ Business is a bunch of failures mixed together to make a success. ”

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You’ll blow your mind in this episode with this….

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I never was going to start a business that was not actually on my roadmap whatsoever. I spent 11 years working for a fortune 100 company on the tech space, I was on the corporate track. And then in 2012, I had my first baby and in the United States, we have horrible laws for maternity leave and that's when things changed…

[09:47] I I was getting asked the question so many times that I recorded 13 videos in 2017, it was not meant to be a course. It was just 13 videos, basically answering all the questions I kept getting asked. And from there, it took on a life of its own. Once you get one person results and the next person wants results and they recommend you to their friends.

[13:20] The real key on Pinterest is that you have to think of it as what is my person coming to? What problem are they searching? What visual inspiration can I provide to them? And then, so basically their problem is the keyword. The search result is the inspiration. And once they click to your site, your sales funnel is the solution.

[14:41] Instagram requires more con connection than Pinterest does. So it's actually, the thing is, you really can make passive sales on Pinterest. So think about effort. There's some effort that goes into Instagram and maybe I'm biased because I've been doing this a long time. But Pinterest, to me, it kind of seems like, well, people are already there searching for it. 

There are more ways that lead to Rome, and maybe you weren't planning on starting your own business. But like Monica, things changed in your life and somehow you found your way to the entrepreneur life. Know that there are things that make your life easier though! You don't have to figure it all out on your own.

Penny Elliott Podcaster

LINKS :

Follow Monica on Instagram: @redefiningmom

Get Monica's freebie - Pin Practical Ads

Connect with Monica on her website: redefiningmom.com

Follow Penny on Instagram: @penny_elliott_

If you loved hearing from Monica today, I'd love to hear all about it! Take a screenshot and post it to your Instagram Stories telling me where you listened to us and the one thing you’re going to implement today tagging me @penny_elliott_

SPONSORS >>

Get Momentum - Your Ultimate Guide To Create $100k in 100 Days Without Fear, Overwhelm and Burnout is the book that gives you the perfect mix of mindset and strategy to create a business and life you love. I call it the Woo with the Doo! Grab a copy here today!